Antipodium Spring 2014 Grabs Our Attention At LFW

Antipodium's latest collection for London Fashion Week entitled Attention Shoppers! was what I would describe as Clueless meets edgy London prep. A fun, flirty and wearable collection full of matching separates, cute daisy-dotted embellishments, sheer pleated skirts, iridescent houndstooth, elegant miniskirts and preppy v-neck knits. An ode to retail and the "shopgirl" in everyone, designer Geoffrey Finch describes his collection to style.com as "a mash-up of Are You Being Served?, Cher from Clueless, Miss Piggy, Romy and Michele, Pretty Woman, and Barbie—essentially the glory of retail”. This broad collection of inspiration points clearly worked for Finch, as his designs rang true to Antipodium's wearable style and Aussie roots which has gained a vast cult following of fans and celebrities over the years.